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Building Their Own: The BASF Apprenticeship Program

December 1, 2023

In a highly competitive market for talent and a lukewarm reception of manufacturing career options by the emerging workforce, it’s no wonder that many manufacturers face staffing uncertainties.

As the adage goes, “Necessity is the mother of invention”. BASF, located in Seneca, SC, has developed and launched its own North American Apprenticeship Development Program in partnership with their local technical college and Apprenticeship Carolina.

During this episode, we chat with BASF Site Director, Elba Lizardi, about the genesis of their apprenticeship program and how it is supporting their goals to diversify and strengthen their workforce.

Elba was an honoree of the The Manufacturing Institute’s Women MAKE America Award in 2022 and was recent recipient of the Inaugural Manufacturing Maven Award at the 2023 South Carolina Manufacturing Conference & Expo in Greenville.

If you are a South Carolina business and would like to learn more about Apprenticeship Carolina, visit their website.

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